BizSugar.com › Social Media › 7 LinkedIn Tips for Small Businesses

There are plenty of success stories of how social media is revolutionizing lead generation and sales.

But if your company doesn’t have a dedicated social media team, how can you make the most out of limited resources?

LinkedIn is often overlooked as a network for marketing purposes. But with over 300 million members (updated October 2014), the majority of whom are professionals, in 200 countries or territories, LinkedIn is far more than a resume-upload site.

For businesses looking to connect with particular industries or specific business demographics, its powerful search facilities and networking opportunities make the most out of a limited marketing budget.