We have posted before on the general value of marketing influencers and how exactly they represent your brand to their own audiences. But there is a more unique creature on the rise: The Instagram influencer. Pay this influencer, and they will make a post about your brand on their feed, essentially showing and recommending it to all their followers, along with providing the necessary links to learn more. Does this work? It does – in the right circumstances. Let’s look at the biggest advantages.





Comments


Written by lyceum
1663 days ago

Thanks for your input. I look forward to your next piece on this topic.



Written by tiroberts
1670 days ago

Yes Instagram influencer marketing is extremely effective for not only growing your following but getting more traffic and customer



Written by lyceum
1670 days ago

How would you classify an influencer?



Written by 21Handshake
1670 days ago

For every industry it might be a little different. But I would look at how many followers that particular person has, scroll thru their feed and look at engagement and what they are posting. I would also check out their website and other social platforms to determine authenticity. A message to them never hurts either - on their website, how many pageviews and visitors are they receiving? How active are they in the space you are trying to reach? We will be going more in depth on this topic next week on our blog.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!