7 Tips for Measuring Social Media ROI

Posted by Small Business News under Social Media
From http://www.seobook.com 4217 days ago
Made Hot by: Ruth Stone on May 9, 2013 2:19 am

We've passed what Internet marketing writer Peter Da Vanzo calls the hype cycle of social media in which people got excited with the medium simply because it was new. Sites like Facebook and Twitter are part of our daily lives now, but increasingly businesses want to know about return on investment. Is it even possible to measure results from social media in the same way you might gauge the effectiveness of, say, Search Engine Optimization or Pay Per Click advertising? Here are some questions Da Vanzo suggests to get you started.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by lyceum
4216 days ago

Wow! This post is a primer on how to measure the return on the investment regarding your social media activities. It is a bit interesting that you find this kind of piece on a blog focusing on SEO. It is to great to see that the gap between the organic way of conversational marketing and the formula of search engine optimization is getting closer...

- 0 +

Written by HeatherStone
4218 days ago

Peter,

I think a lot of people have some important questions about how to measure social media's impact on business in general. It's great to see the number of followers, likes, retweets and the amount of "engagement" your shares are getting, but what does all of this really mean? Came across your post in the BizSugar community and wanted to thank you for at least getting us started on an answer.

- 0 +