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Here are seven tips to help any business use Pinterest marketing to engage customers online.

Pinterest plans to change the layout of its platform to make its website stickier. (What this means is Pinterest will change its website so people pin/repin more social media content on the network.) It’s more imperative now than ever to make sure your Pinterest marketing strategy is optimized to generate more referral traffic back to your branded website. Here are seven tips to help you harness the power of Pinterest and create sticker boards that inspire users to click (and convert) on your site.