A Breakdown Of The Social Media Sales Funnel

Posted by JohnMBeveridge under Social Media
From http://www.b2binboundmarketer.com 3596 days ago
Made Hot by: BizWise on January 25, 2015 11:32 pm

In the past, businesses just needed to place advertisements on TV and magazines to convert people into customers. Today traditional ads are no longer the best way to reach people as 92 percent of consumers trust peer recommendations and word-of-mouth over all other forms of advertising. The rise of social media and the Internet in general has affected the way businesses and consumers interact with each other.

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Comments

Written by JohnMBeveridge
3590 days ago

I would say that the "top" part of the funnel is the most important. It is where you are developing relationships that will hopefully turn into real human relationships where your talking face-to-face or screen-to-screen. Unless you're an e-commerce company, you're going to eventually develop a real relationship to sell your solutions or develop a meaningful relationship.

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