BizSugar.com › Social Media › A Brief Introduction to Social Media Monitoring on Twitter

Last year, I came across an interesting question on Quora: Why should a brand do social media monitoring?

For someone like me, who works in social media, the answer is obvious. But it may not be so clear to a small business owner. While keeping an eye on social media mentions can be a lot of work, it won’t cost you anything and the benefits are so great that it would be crazy not to, at least, consider including it into your online strategy.

But first, what is social media monitoring, exactly?