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American Airlines' Twitter Threat: A Lesson in Community Management

American Airlines' Twitter Threat: A Lesson in Community Management - http://lonelybrand.com

Posted by lonelybiz under Social Media
From http://lonelybrand.com 3647 days ago
Made Hot by: zioncampo on April 28, 2014 8:21 am

Airlines are used to receiving complaints via Twitter. Bomb threats, maybe not. That is why when a user believed to be a Dutch teen named Sarah tweeted a terrorist threat to American Airlines, it made national news within minutes.

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Comments

Written by lyceum
3646 days ago

I am not a legal expert, but you should shout, "fire" in a cinema and the same thing with bomb threats on Twitter. But couldn't they have done a smart profiling and found that the tweet was not made by a potential terrorist?

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