I hear it so many times, “We need to be doing social media!” For whatever reason, you’ve come to the realization that social media needs to be a part of your strategy. And while this is good, and I applaud you for embracing this, you shouldn’t be “doing” social media – you should “BE” social online.
Are You Doing Social, Or Are You Being Social? - Jenn's Trends
Posted by
jennherman31 under Social Media
From http://jennstrends.com 3834 days ago
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Comments
3834 days ago
I have no idea why people have so much difficulty simply talking! It's a basic human skill. I do think that time constraints enter in. My big question: is it better to spend a bit more time on some deep meaningful socialization, even if you don't hit maybe the number of comments you would like. Or is it better to keep those comments coming whether the insights you're sharing happen to be meaningful and insightful or not? I'm wondering if you could leave your thoughts in the comment section on BizSugar, because I'd really like to get this conversation out there.
3833 days ago
I would like to first ask this question: Would you rather have an exlusive audience of loyal, dedicated, repeat, and high-value-sales customers or would you rather have a ton of traffic through your doors but with small amounts in sales and mostly browsing your products? I realize this is slightly over simplified but it gets the to the point.
When it comes to social media, I believe you should be focusing on creating the loyal community. Where even if you only have a couple customers every day, they each spend more money, tell more people about your store, and want to be a part of your community.
Do you want to work really hard to get a ton of likes in hopes that they each give you one like and then you start over the next day trying to collect more fans and likes? Or do you want to work really hard at creating stimulating and engaging posts to develop a community? The reality is that we usually fall somewhere in the middle with a little of both. We have some fans who came once never to return again, and that's ok. It's the nature of social media. But if you nuture and grow your audience and fan base with respect, appreciation, and commitment, even those random likes may convert into high-quality, dedicated fans.
No matter how you run your strategy, I think it's of paramount importance to have deep meaningful socialization. People want to genuinely feel a part of something and creating content that invites them in and welcomes them is a great way to do this. Engaging with them, answering questions, asking questions, providing help - these are all great ways to really connect with your audience. But sometimes people just want a funny meme on a Friday afternoon. It's up to you to determine your audience and their needs and share your posts accordingly.