BizSugar.com › Social Media › Are You Really Listening to your B2B Customers? | Social Media B2B

Every discussion of social media begins with someone telling you that you need to start any social media campaign or program by listening. Maybe you find and follow blogs from industry thought leaders to understand the social media landscape in your niche. But once you start tweeting, blogging and creating content on the social web, it becomes even more critical to listen for mentions.