Any marketer who is truthful and honest will tell you that social media marketing (SMM) is still an emerging concept. It hasn’t fully matured and there is no secret formula that will always work. Yet I continue to see seminars on social media pop up everywhere. This would be fine if most of them didn’t declare to have an “expert” speaker. I’m unaware of how anyone can be a true expert in social media, one of the common academic views suggest an individual needs 10 years or 10,000 hours of deliberate practice to be an expert.
Avoid Seminars with Social Media Experts
Posted by justanbrandt under Social MediaFrom http://thebestdamnconsultant.com 5437 days ago
Made Hot by: on January 4, 2010 9:55 am
Who Voted for this Story
Subscribe
Comments
5437 days ago
Enjoy the posts but respectfully think this may be a bit of a reach. Though you may be correct about one academic definition of expertise, I wouldn't be so quick to miss the opportunity to pick someone else's brain when it comes to social media. Their experience will almost certainly be different than yours and so you will end up learning something. Just don't get hung up on the "expert" label and even if the person has no idea what's going on you will have an opportunity to figure out what not to do. Just my two cents.