BizSugar.com › Social Media › Billy Mann Discusses Video Humor as a Tool for Marketing

Humor ranked as one of the highest-engagement content types when video genres were researched by BuzzSumo recently. And Edison Research found in its own independent research that audiences between 12 and 24 prefer Instagram (73 percent), Snapchat (79 percent) and Musical.ly (11 percent) — all platforms serving as potential places to post video content.
When research confirms what you knew, it could be smart to weigh the possibilities. Of the videos you’re creating to promote your business, how many are funny?