BizSugar.com › Social Media › Brand Monitoring: The Tipp-Ex Campaign Is Back But Was It Successful?

Last week, Tipp-Ex (a BIC product) launched once again their interactive campaign with the funny bear. Last year we followed the results for the first week of the campaign and also commented on some opportunities missed by the brand. Let's have a look at brand mentions generated for this second season and find out if the campaign was successful...