Improving Online Visibility is the primary outcome most Hotels today look to achieve with their Social Media Marketing strategy. But most Hotels find it challenging to create immediate results in a disruptive and crowded marketplace.

In the digital world, we live in today transactions between brands and consumers happens in real time.

You need a strategy that adapts to this reality and offers multiple digital mechanisms that position your Hotel in new unique ways to provide a unique digital experience.





Comments


Written by lyceum
1522 days ago

Are: Thanks for sharing!

All the Best,

Martin



Written by lyceum
1523 days ago

Are: You are welcome! ;) Thanks for your input! Have you studied how Roger Smith Hotel has built a social media strategy? Tamar Weinberg wrote this post in 2010: How a Small New York City Hotel Put Itself on the Map Through Social Media.

All the Best,

Martin



Written by AreMorch
1522 days ago

Hi, Martin. I studied Roger Smith Hotel back then. Brian Simpson and Adam Wallace were the true pioneers of putting Social Media on the Hotel agenda. I meet Brian back in the days at a Blog World event. Can't recall if I read the article Tamar wrote. .. Cheers.. Are



Written by lyceum
1525 days ago

Are: Your tips on how to build social media marketing strategy are applicable on other industries / business areas too.



Written by AreMorch
1524 days ago

Thanks a lot for the kind feedback. Just like Hotels can learn from other brands they can learn something from Hotels. Hotels, in general, have followed very traditional marketing strategies. Though I will say the last couple of years we have seen a very positive shift where we experience more innovation and creative forces come into the industry. There are still some challenging gaps to close, but that is something we work hard to help Hotels close. Next generation Hoteliers will be attractive for a wide range of industries. Cheers..



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