BizSugar.com › Social Media › Building Brand Loyalty Through Social Media

Brand loyalty is one of the functions of brand-building and marketing. Developing brand loyalty is not easy because it involves having a great product that people will stand the test of time as well as effective brand management. Effective brand management involves ensuring that the brand does not become passé and that it remains the answer to people's needs (even just perceived needs).

Twitter and other social media can be used to develop brand loyalty. These networks provide companies with the opportunity to reach out to consumers for much cheaper than traditional media such as TV and printed media. Through social media, companies can find out what consumers want and how a brand can fulfill these wants and needs. Social networks also provide companies with the perfect opportunity to deliver important messages to the public, a very important aspect of brand building and building brand loyalty.