BizSugar.com › Social Media › Building Relationships with Your Customers Through Twitter

Companies that are new to Twitter may be somewhat intimidated by attempting to use an unfamiliar Social Media platform. The key to turning Twitter into an effective business tool is understanding that it is an excellent opportunity to connect personally with their customers. Genuine relationships built this way can result in the kind of customer loyalty money can’t buy. There are just a handful of things to keep in mind, in order to make it work.