There are 200,000,000 registered Twitter users.Almost 88% of people are aware of Twitter.450,000 new accounts created everyday. Your business must be there to engage and capitalise on this huge audience - one that includes YOUR customers.





Comments


Written by TechniquePrint
4604 days ago

This is another great blog by Saucy Horse. The stats are quite amazing and it is unthinkable that any business can ignore Twitter (or any other social media platform) as all of our customers and prospects are out there. However, well thought out campaigns are necessary to ensure the best results are obtained.



Written by nialldevitt
4605 days ago

Some very intersting stats here - well worth a read! Thanks :)



Written by rich1977
4605 days ago

Excellent overview of the huge scale of Twitter, and the swift and impressive growth. But, beyond the numbers, from a business point of view, what is needed are some genuine case studies of great campaigns that have driven value and ROI via Twitter. Tracy, perhaps a future blog could look at some of these? In the rush to understand and be part of ‘new’ social platforms such as Twitter, I think many Marketers have been blinded by the shiny newness, without fully applying the same classic marketing measures that they would to any other channel that they spend money on. There’s a lot of fudged thinking and action from businesses about Twitter (and other social networks), and the more Saucy Horse and its ilk can do to steer a path through the jungle, the better. Keep it up.



Written by saucyhorse
4605 days ago

It's a great stat isn't it Patricia. Seems a relatively small minority are deciding what we all read and the others are happy to tweet along for the ride, picking up nuggets as they go ;-) Thanks for taking the time to comment.



Written by Patricia Worth
4606 days ago

Hello Tracy. The stat I found interesting in this post is that 5% of the users create 75 of the content Tweeted. Makes you think who's carrying the movement.

I appreciated your breakdown of the demographics, it's very helpful. And, 85%, wow. Now I know where to look for staff.



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