BizSugar.com › Social Media › Can You Build a Business Today Without Social [podcast]

See, I still get asked that kind of question pretty much every day. “You know, that social media stuff is important, just no one in my industry is using it.”
I stopped being geeked up about social media some years ago, but that’s because about then I realized social media had firmly become a behavior instead of a tool or a tactic.
It’s no longer what you do, it’s part of how you do everything.
I for one don’t think you have to concede that social media is hip and important and all that, but you can’t really build a business today without employing it.