BizSugar.com › Social Media › Case study: How B2B marketers should use curation to highlight their work

In my primer on content curation for B2B marketers last year, I explained how to use curation to complement creation and take your B2B business to the next level. Now that you have the basics, time to talk case study, specifically curating the customer experience to show off your products or services.

Whenever I need a useful and relevant example of social media strategy to inspire my writing or clients, I visit the MarketingSherpa site, a research firm that tracks and reports on marketing practices to help marketers improve their results.

I have chosen the following case study: B2B Marketing: Tracked advertising rebuild decreases overall online spending by 60% without affecting sales. Here is a screenshot of the post below.