BizSugar.com › Social Media › Clash with Conflict to Create More Engaging Content

From Greg Elwell's post:

Sometimes, even well-written headlines, web copy, landing pages and blog posts fail to engage and move people to take action. By take action, I mean to sign-up to an email list, download a white paper, buy something or just make a tiny shift in consideration of an idea or different course of action.

This is, after all, the goal of content marketing - to persuade and trigger action.