Content Marketing Strategy: "Launch" by Mike Stelzner

Posted by channelship under Social Media
From http://www.channelship.ie 4802 days ago

I recently finished Launch: How to Quickly Propel Your Business Beyond the Competition by Michael Stelzner. My verdict: Yes, go for it.

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Comments

Written by businessavante
4802 days ago

Good, insightful review, Facundo.

The space references in the book may be fanciful - the Shuttle is going into mothballs, and the next wave of rocket engine is totally new - but not nuclear. It burns much hotter than the Sun, so the problem is containing the exhaust & protecting the ship from its own heat. The new engine uses electric power & magnetic containing fields to *channel* super-heated plasma out the exhaust: VASIMR. The goal: Mars - in 40 days!

*i.e. it's a "channel-ship"!

Duncan

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Written by channelship
4774 days ago

Excellent Duncan :)

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Written by Patricia Worth
4802 days ago

I've read so much about Micheals' book: 'Launch', the last couple days. I especially like the analogy of different types of fuel. That's from the book right? Who better to draw knowledge and inspiration from than soemone who hosts such a successful magazine blog!

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