Covert branding works against you

Posted by CatarinasWorld under Social Media
From http://catarinasworld.com 4430 days ago
Made Hot by: cherry93 on October 7, 2012 8:19 pm

Would you buy a product you cannot see that hasn’t got a name? Exactly. Still people believe they can succeed on social media by branding themselves that way.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by ShawnHessinger
4429 days ago

Catarina,

I think the tradition of anonymous posting started with personal blogs and similar means of personal online expression where some wanted the opportunity to share their feelings and perhaps get some feedback on their thoughts from others without necessarily jeopardizing career or other traditional social connections by revealing their true identities. Obviously, use of blogging and social media for business is a very different matter and must be handled accordingly for the reasons you've outlined.

- 0 +