BizSugar.com › Social Media › Creating A Social Media Keyword Strategy — Small Business Digital Marketing

Using a genuine voice on social media can go a long way in building trust among your audience. We have spoken about this at least once in the past on our blog, but it really can work wonders for a small business.

It applies to your keyword strategy in a number of ways. First, you shouldn't be using jargon or technical terms to describe yourself on social media. Come across as simple as possible so your can relate to a wide array of people, and potential customers.