BizSugar.com › Social Media › Creating Advertising Hooks That Work on Facebook

How to find the right hook
First and foremost, to write a good hook for your product or service, you must first identify your target market. For established businesses, this is fairly straightforward and can be answered in one question: Who are my customers?

We also ask ourselves an alternate question, which is "Who is our most valuable customer?" Your most valuable customer is usually your best customer. Your best customers are people that you'll actually pay more to acquire. They become your best customers because they spend far more and generate the highest number of referrals.

Use these tips to develop a marketing message that get your prospects attention and help you reel in more business.