BizSugar.com › Social Media › Current Events Boost Facebook Engagement

Looking to increase fan engagement on your Facebook page? Who isn’t? A recent study by Buddy Media shows how incorporating current events into your posts can drive fan engagement to new levels. The study focused on 1,400 brands and used last weekend’s big game as a case study. It looked at brands’ Facebook engagement rates, which include interactions through Likes, comments, and shares...