Does social media sway online shopping?

Does social media sway online shopping? - http://www.businessweek.com Avatar Posted by aliciatrinidad under Social Media
From http://www.businessweek.com 3969 days ago
Made Hot by: ShirgieFulgencio on September 2, 2009 3:12 pm
Two of the dominant trends of the Internet over the past decade, social media and e-commerce, have overlapped very little and without much success. Retailers have tried to cultivate communities of shoppers with similar interests on their sites, without much uptake. Plenty of brands set up Twitter and Facebook pages, only to find that marketing to consumers in a social venue does not necessarily spur conversations about those brands.





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