BizSugar.com › Social Media › Don’t be Stephen Clark

Or try to be the next Old Spice guy. Or the next.. anything. This question came up at a meeting this week, where a business contact asked, “How do I become the next Stephen Clark?” And I said.. you don’t.

And the air went out of the room. I didn’t tell him what he wanted to hear. (I do that a lot, by the way).
(For context to my national readers, Stephen is a television news broadcaster here in Detroit who has been in the news himself for his efforts around the #backchannel community on Twitter around the newscast).