Ecommerce Social Media Strategy Case Study

Posted by EdLeake under Social Media
From http://midasmedia.co.uk 2848 days ago
Made Hot by: LoopLooper on July 13, 2016 1:31 pm

Creating the right sort of engagement is what gives social media its R.O.I, it’s how people use platforms like Twitter and Facebook to boost their revenue and grow their brand.

Is this important to you? If it is, it’s time to get to know the 5 stages to the social media customer journey. We’ll project this journey on a case study of our own to give it form.

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Comments

Written by tiroberts
2839 days ago

Really interesting case study. Thanks for sharing with us.

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Written by EdLeake
2839 days ago

My pleasure! :)

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Written by lyceum
2841 days ago

Ed,

I agree with your ideas and it is interesting how the art of selling has developed during the years with the help of technology, and at the same time, applied the evergreen principles of customer service and referral marketing.

All the Best,

Martin

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Written by lyceum
2842 days ago

Ed: Is this customer journey a development of the A.I.D.A principle?

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Written by EdLeake
2841 days ago

You could argue it's AIDA, but then a lot of marketing falls in to that methodology.

In my opinion these 5 stages go beyond AIDA because if done right, they come full circle in the form of advocacy - the people that go out of their way to engage and embrace a brand.

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