Exploring Twitter as an Effective Marketing Tool

Posted by smash008 under Social Media
From http://www.techclickr.com 3879 days ago

There are different types of users on Twitter. One may use it for their personal use and the other may use it for commercial purpose. But the business people are the one who are taking more advantage on Twitter by using it for promoting their brands, in finding the prospects and so on.

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Written by ShibaniRoy
3856 days ago

In addition to what's given, I'd like to add a few tips of my own.

1. Increase your followers!

For example, if you specialise in marketing, follow other marketing professionals for tips, information or just to connect with them. That will make a huge difference.

2. Create Lists:

Create lists to segregate and manage your leads. For instance, you could add your potential customers to one list and have another for those loyal customers that you already have. By creating lists, you are following them more closely and keeping track of their needs.

Looking at it from a business point of view, you can do the same. Segregate customers depending on how important they are to you and which stage are they at in business terms, and segregate leads accordingly.

3. Post interesting Tweets:

As mentioned above, your tweet will either make it or break it. A regular tweet is restricted to 140 characters but Lead Generation Cards can have up to 240 characters, which includes the tweet, description and CTA. This is accompanied by an image. That is all you have to convert a customer into a client.

4. Be active:

Correspond with you followers on a daily basis. Re-tweet relevant information from other links or twitter accounts. Respond to queries. Make the most of “#HashTags” so they appear on the “Trends” section. All of this will also enhance your brand image.

For example, don't think for a minute that your followers would be inactive for a certain period of time. Most of them have Twitter apps on their phone which means they are watching you all the time!

5. Be local:

The concept of glocalisation has really worked for brands like McDonald’s and Lay’s. Even in this case, it can be used to benefit your business. Target people who are within your reach and will benefit from your product or service.

For instance, if you're a retail chain, talk about trends in your local area of the area you cater to. That would make a difference.

6. Use an effective Twitter handle and image:

The Twitter handle (username) and image makes a difference. Be specific and clear so customers can directly identify with your business/product/service. The image, though small, is still important since most people would rather look at images than read content.

When it comes to advertising, Twitter has a couple of features that help in marketing and lead generation. Try Promoted Tweets, Promoted Trends, and Promoted Accounts.

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Written by QueenMaa
3875 days ago

I also think twitter is good for finding what your audience is looking for. Thanks for sharing this with us!

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Written by tiroberts
3876 days ago

I don't think that Twitter is necessarily good for direct marketing of a product or service. However, what it is great for is directly engaging your audience and getting them back to your blog to consume your content, which could eventually lead to generating profits. Thanks for sharing your insights with us.

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Written by bigmoneyweb
3879 days ago

No matter what you're using twitter for, the most important thing is that its one of the best social media site to promote your business and brands. Twitter has really gave many people huge prospects and many people are still taking advantage of it. Thanks for sharing this with the bizsugar community.

Val

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