BizSugar.com › Social Media › Facebook Advertising: The One Option That’s Worth the Money

As many fan page admins know, Facebook’s organic reach has declined significantly since December of last year. Simply put, the fans who ‘like’ the page are rarely seeing the content. For some businesses, this means jumping ship to another channel. But if your target audience is using Facebook, I recommend sticking around and parting with a few a dollars to expand your reach.