Facebook releases new targeting tool for marketers

Posted by cendrinemedia under Social Media
From http://www.examiner.com 4052 days ago
Made Hot by: maestro68 on March 26, 2013 5:43 am

Facebook wants to help advertisers reach a bigger audience. The company announced on Tuesday the official rollout of Lookalike Audiences.

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Written by kghosh123
3876 days ago

Absolutely Tcamba. Facebook leaves no stone unturned to monetize their platform. Apart from the lookalike audience mentioned above, they also have something called a custom audience, where you can target people with your Facebook ads by uploading a database of email ids, phone numbers and app ids. Once you have uploaded this list, Facebook encrypts this data to match with theirs and thus you get your custom audience. You can now target these people with your ads. The lookalike audience is almost like a 'clone' of the custom audience. You already know what interests your custom audience. So, when you upload another file, Facebook finds more people who have similar likes and interests as your custom audience. This way your reach more people and better targets. I would like to share 2 articles...one on custom audience and another on lookalike - http://www.leadsquared.com/reach-out-to-your-leads-contacts-with-custom-audience-on-facebook/ & http://www.leadsquared.com/target-facebook-users-similar-to-your-customers-using-lookalike-audience/. :-)

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