BizSugar.com › Social Media › Facebook Video: 6 Reasons the First 3 Seconds are Vital to Success

Facebook videos! They get results, sometimes they engage even better than a great photo, and brands are highly encouraged to try them out – especially if you have some strong video concepts elsewhere that can be adapted to Facebook. There's only one significant catch: You only have a few seconds to win people.

Does that sound harsh? In today's demanding social media world, it's pretty reasonable: Three seconds is actually a whole lot of time, as long as you use it correctly. Let's take a look at why that precious handful of moments has become so important.