In a perfect world, we would have unlimited budgets and time to invest in whatever social media projects we wanted for amazing results. This world is...more complicated. And while using several different social media platforms at once can be very effective, we understand if you only have enough resources to concentrate on one or two. Which leads us to the pressing question: If you can invest in the ultra-popular Facebook or the ultra-popular Instagram, which should you choose? Here are some factors to help you make the tough decision of Facebook vs. Instagram for your time investment.





Comments


Written by tiroberts
1686 days ago

I actually think that IG is the better platform and much easier to get results on for beginners



Written by 21Handshake
1685 days ago

Great comment! Yes, if a company does have someone 'in their office' who can capture great content a few times a week, IG is a great place right now! It comes down to time and nature of the business. And sometimes just jumping in and seeing what works! A little a/b testing is always good (if time is not an issue ;) )



Written by crisstar663
1687 days ago

Very good points made. I suggest anyone who's debating what site to use to read that article. I made a comment on the blog that will help anyone who's still not sure which platform to use. That is the ONE thing that it ultimately comes down to.



Written by 21Handshake
1687 days ago

Thanks for the kind words!



Written by lyceum
1688 days ago

Thanks for your input!



Written by lyceum
1688 days ago

How about both, as Instagram is owner by Facebook. ;)



Written by 21Handshake
1688 days ago

Depending on what the clients strategy is - Instagram is a bit of a different strategy + you have to have a dedicated person for photos (taking and posting) and engagement. Facebook you can focus on curating content to fill gaps, but I don't recommend that on Instagram (unless you are working with someone to do re-posts)



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