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Finally, a guide to social media (Facebook) monitoring!
Every social media blog out there tells you to monitor your brand online. But nobody quite goes in-depth to tell you how. I faced the same issue when I first started putting together a social media strategy for my clients. Since then, I've been trying to refine it to make it better, so I'd greatly appreciate any input from you guys, and hopefully this helps you too.

There's so many free and paid tools out there claiming to be "social media monitoring" tools; but none quite makes an extremely strong case as an all-encompassing tool, because of the variety of things we need to monitor. What we need to monitor also differs from business to business. So I've tried to come up with a general set of things you should do in this post, do let me know what you think!