BizSugar.com › Social Media › Finding Influential Bloggers for your Outreach Efforts

Whether it’s the latest gossip from Perez Hilton or social media news from Mashable, blogs have become an addictive source of information for over 51% of internet users today. But let’s be real. Unless you’re Apple, Facebook or Pepsi, bloggers aren’t lining up for a chance to write about your business. Knowing this, marketers are constantly looking for new ways to effectively tap into this gold mine of influential writers, which is why a growing number brands are turning to digital PR to help increase their reach. But for those who have yet to launch any outreach efforts, now’s the time to conduct the research needed to find relevant bloggers for your business.