Finding ROI in the Most Buzzed About Social Media Site

Finding ROI in the Most Buzzed About Social Media Site - http://www.awaionline.com Avatar Posted by AWAI under Social Media
From http://www.awaionline.com 2888 days ago
Made Hot by: PMVirtual on May 27, 2013 3:19 am
Many social media ‘gurus,’ ‘strategists,’ ‘evangelists,’ or whatever the in-fashion descriptor is this week, will tell you that social media solves all ills. It’s supposed to be a cure-all, an immediate fix-it, an opportunity to be distinctive, to demonstrate your hip, ‘I’m cool because I get it’ insight and style.

But, that view is disconnected from the hard, fundamental fact of business — activities must demonstrate positive ROI.





Comments


Written by lyceum
2883 days ago

Could social return on engagement lead to ROI in the long run?



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