BizSugar.com › Social Media › Finding ROI in the Most Buzzed About Social Media Site

Many social media ‘gurus,’ ‘strategists,’ ‘evangelists,’ or whatever the in-fashion descriptor is this week, will tell you that social media solves all ills. It’s supposed to be a cure-all, an immediate fix-it, an opportunity to be distinctive, to demonstrate your hip, ‘I’m cool because I get it’ insight and style.

But, that view is disconnected from the hard, fundamental fact of business — activities must demonstrate positive ROI.