Gaining Klout: How Your Social Media Score Can Help Build Your Business

Posted by mallton under Social Media
From http://www.thesocialmediahat.com 3760 days ago
Made Hot by: BizWise on January 9, 2014 8:59 am

Klout has become a valuable resource for major brands and businesses looking to maximize their influence through social platforms. Here are some reasons your business should consider using this free online service.

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Comments

Written by lyceum
3733 days ago

Mike: Thanks your reply! Have you seen that Bing has included Klout scores in the search results?

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Written by lyceum
3743 days ago

Mike: Thanks for your answer. Have you tested alternatives to Klout?

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Written by mallton
3733 days ago

Not extensively. I've read about them but the consensus seems to be that Klout is the most reliable and inclusive of them all so far.

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Written by lyceum
3758 days ago

Do you think that Klout is still working? I have it as a add-on to my Twitter feed, so I can see the Klout score of my tweeps. I must admit that I haven't logged in on my account for a long time. It has been a huge debate about the validity of measuring your influence on the net. How has the perk feature worked?

Mike: What's your Klout score? I think I have around 60 at the moment.

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Written by mallton
3743 days ago

Yes, I think Klout still works, within the confines and limitations I've discussed in this and other posts.

For instance, my Klout Score is currently 79, and has been between 75 - 79 for months. Yet on Google+ my follower counts and engagement levels have continued to rise dramatically. If Klout was giving appropriate weight to Google+, my score would reflect that.

But my point with Klout is that *everyone* has the same issues. No one else is getting any more weight from Google+, so it becomes less of a factor. Instead, what I may need to look at, if I'm comparing scores, is whether or not someone else, specifically, is more or less active than I am on Google+.

If I have a lower Klout Score, but they're far more active on Facebook and far less active on Google+, I might be fine with that. If they have approximately the same amount of activity as I do on Google+, than I know there are things they may be doing better than I on other platforms and warrants more attention. Particularly if they're a competitor.

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