BizSugar.com › Social Media › Gatorade DOES Get It

It used to be online interaction through social media was -only- an afterthought. To put four full-time folks on this is commitment of time and resources that shows that, in fact, they DO get it. They’re trying to make it work for them. They’re trying. They’re engaging. They’re doing it. Which is more than a lot of companies.
Attack posts, especially in situations where they don’t deserve it, is just more digital noise.
There’s always room to improve. But the running around with the “They Don’t Get It” bumper sticker and throwing it on every car in the lot (which a lot of folks seem to be doing now) isn’t productive… nor, from the outside view, the truth. We should be encouraging steps forward, not condemning them.