BizSugar.com › Social Media › Getting More Value From Your Social Media

Platforms such as Facebook, LinkedIn, Twitter and a variety of proprietary platforms are becoming core to successful recruiting, learning, relationship building, and marketing.

However, most organizations are operating without an overarching strategy that defines how to get a solid and visible return from their social media approaches. Recruiters have become caught up in the technology and are using these tools without much focus on whether they are working or not. Organizations are creating Facebook fan pages, LinkedIn groups, and so on with little understanding of their goals for doing so. While there may be cases where a recruiter can say that they made a hire because of a social media tool, there are few organizations that can show a consistent return or prove that some other approach would not have worked just as well.