By giving more detailed data, Facebook hopes businesses will move away from establishing Likes as a goal and is encouraging more focus on engagement. The update doesn’t affect the pricing model; Facebook ads will still be sold on a cost-per-click or cost-per-impression basis.
Go Beyond Likes: Facebook Adds New Metrics for Advertisers
Posted by
bamorse under Social Media
From http://sproutsocial.com 4383 days ago
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