Going Mobile Is No Longer Optional for Businesses

Posted by cendrinemedia under Social Media
From http://blog.paper.li 3277 days ago

In 2012, Matt Cutts, the head of the Google webspam team, posted a video in which he suggests that the phrase SEO should stand for ‘Search Experience Optimization’ instead of ‘Search Engine Optimization’.

Three years later, this video has never been more relevant. 60% of U.S. adults now conduct product search on mobile devices before local purchases. And three-quarters of mobile consumers use a search engine during the shopping process.

So, if your website is not optimized for a seamless user experience on every device, your chances of staying relevant in search results are very limited — especially in the eyes of Google.

Today’s roundup also covers the latest usage numbers for Facebook, and Twitter’s and LinkedIn’s new tools and features.