BizSugar.com › Social Media › Gonzo Marketing: Coca Cola

Coca-Cola has done it again! While Coke lagged behind at first in the social media world, its recent advertising campaigns have made up for its slow start. Innovative and interactive, Coke's recent ploys have targeted the Internet as the primary sight for gaining brand recognition and exposure. “Expedition 206” is Coke's most recent quest under its “Open Happiness” campaign. The process will include choosing three bloggers for the Expedition tour who will blog, tweet and upload media as they complete a journey from Aruba to Zimbabwe.