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Studio 54’s Steven Rubell’s exclusive hand selection of guests from the waiting throngs was an old marketing ploy that he made it famous. First in were high-profile celebrities like Michael Jackson, Mick Jagger, Halston, Mikhail Baryshnikov, and Salvador Dali.

If you were lucky enough to win the beautiful people lottery and make the second round, it was a claim to fame. The unlucky hundreds or thousands could have been dancing and having fun elsewhere, but they waited in hope of making the grade.