BizSugar.com › Social Media › Here’s What’s Wrong With Social Media Metrics

The bit of marketer in me completely understands the need for qualitative data that draws a distinct conclusion on how a campaign performed for a certain audience. Monitoring a campaign, it’s demographic reach, and adjusting your message to fit is an important part of the marketing process.

Unlimited data is actually one of the most powerful things about online marketing. Sure, there are problems here and there, but compared to the traditional routes the data is unprecedented and above all instant. We can literally watch a campaign in real time using online metrics.