The bit of marketer in me completely understands the need for qualitative data that draws a distinct conclusion on how a campaign performed for a certain audience. Monitoring a campaign, it’s demographic reach, and adjusting your message to fit is an important part of the marketing process.

Unlimited data is actually one of the most powerful things about online marketing. Sure, there are problems here and there, but compared to the traditional routes the data is unprecedented and above all instant. We can literally watch a campaign in real time using online metrics.





Comments


Written by q4sales
3159 days ago

I like your post, Garrett. Good stuff. Counting followers, and even Klout, can be misleading, but it is gratifying to the ego... ;-)



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!