Take one major global recession. Add slashed and gutted media and marketing budgets. Pour in a generous dose of traditional marketers groping for clients in a digital world. Finally, add social media marketing, for which both the cost and barrier-to-entry is near zero. Blend gently and presto -- social media carpetbaggers, in all flavors and colors of the rainbow.

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Written by ShawnHessinger
3760 days ago

Marketers aren't the only ones playing this game. As a veteran of the newspaper business, I watch this field pretty closely and can definitely tell you that many in traditional media fields are jumping on the "new media" bandwagon. Some are better than others at changing their stripes and I must say that I firmly believe you probably can and should change your direction in this revolutionary time. However, doing so requires, on the part of all of us old enough to have had very different lives before the evolution of social media, a new way of thinking and approaching the world. Some are too set in their ways for this evolution.



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