How a B2B Can Use Facebook Groups for Pages

How a B2B Can Use Facebook Groups for Pages - http://blog.21handshake.com Avatar Posted by 21Handshake under Social Media
From http://blog.21handshake.com 1019 days ago
Made Hot by: robinandy58 on August 23, 2017 6:17 am
Facebook has long been a marketing boon in the B2C arena, allowing brands to effectively reach out and connect with their customers directly, gathering data and insight and signaling which users - read as "influencers" - are worth a closer look. In B2B, communications are less informal as a general rule, and you don't see many companies proactively reaching out unless a stated concern or need is publicly posted. Does that mean Facebook isn't useful for businesses to connect to other businesses? Not by a long shot. There are plenty of B2B decision-makers on Facebook, and a great deal of them can be coaxed into listening via Facebook groups.





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