Roythornes second annual survey of how UK businesses are using social media has revealed that almost two-thirds (63.4 percent) do have policy in place for the use of platforms such as Twitter and Facebook in the office, but just one-third (32.5 percent) actively monitor how staff use these channels.
Facebook (79.3 percent), Twitter (72.1 percent) and LinkedIn (59.5 percent) are the social networks of choice amongst respondent’s firms, but it’s YouTube that has made the biggest gains year-on-year.
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