BizSugar.com › Social Media › How E-mail Marketing and Social Media Can Work Together

A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you've moved away from traditional marketing strategies and are now focusing on strengthening your online efforts.

Social media and e-mail campaigns, in particular, have both seen tremendous growth in recent years. Although we tend to think of these two marketing avenues as mutually exclusive, they often make for more compelling and effective campaigns when merged into one fully integrated online marketing campaign.