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How relevant keywords in Facebook differs from those in search engines

How relevant keywords in Facebook differs from those in search engines - http://zimana.com

Posted by zimana under Social Media
From http://zimana.com 4661 days ago

Facebook conducted a great Facebook Ads presentation at the recent Search Engine Strategies New York expo in March. This post talks about how keywords are processed differently in Facebook Ads vs Google Adwords. Marketers have to consider paid search differently in the two segments.

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