BizSugar.com › Social Media › How Social Media Has Forever Changed Fundraising

The Ice Bucket Challenge is proof that one person can change the world. Especially with a tools like social media and a little help from friends who believe in your cause. Many people were unaware of ALS, what it is, and how it impacts those who have it until the ice bucket challenge videos and posts started showing up in our social media feeds. It’s created the perfect social media storm, it’s raising millions and millions of dollars, and here’s why.